Creative Works of Shiseido

Tokyo: Kyuryudo Art Publishing Co., 1985. [212]pp; b&w and color illus. Large 4to (14-1/4 x 10-1/4 in.). Black wraps; printed color dust jacket. Near fine, with light wear at head of spine. A nice copy, lacking the original obi.

Lavishly illustrated presentation of the cutting-edge advertising and graphic design of Japanese cosmetics company Shiseido, founded in Tokyo in 1872, and originally operating as a Western-style pharmacy before branching into the production of cosmetics, perfumes, etc. Contents organized by type, with chapters on posters, magazine advertising, newspaper advertising, package design, window display, TV commercial film, and Shiseido Magazine. Save the chapter titles, all text in Japanese.